Details are forthcoming, but the vision and commitment are clear. For so many, many reasons, this is a triumph not only for the bar itself but for the greater community.Īs This Is It honors its past 50 years with an action-packed weekend schedule, its owners have announced – stop the presses! – ambitious plans to expand at its current address. Since 1968, this Cathedral Square classic has been a consistent LGBTQ landmark, making it one of the top 10 longest-running gay bars in the nation, and quite possibly one of the top five. Staff, guests and visiting dignitaries – including Milwaukee Mayor Tom Barrett – will mix and mingle at the jubilee of the summer. Wells St., celebrates a golden anniversary of national historic importance.